10 Great Content Marketing Blogs (and 1 Blog Reader)

Based on a recent post from Content Marketing Institute (CMI), a new research from Orbit Media’s – the second annual survey of 1,000 bloggers – and some common sense, blogs might be considered as a seasoned content platform, but are far from extinction. In fact, CMI’s 2016 B2B Benchmarks, Budgets, and Trends report found that 81% of content marketers (still) include blogging among their techniques.

Before I start with my personal take on the best content marketing blogs, all you need is a blog/news aggregator. It’s plenty of blog readers on the market. I decided to go with Feedly, for 2 main reasons:

  1. it looks like Google reader (remember?) and recall old RSS readers, which makes me feel at home, being an old seasoned blogger…
  2. it’s cloud based

In plain words, Feedly is a news aggregator. What makes Feedly stand out is its availability as a cloud service so you can have access to your RSS streams across all your devices. Also, it has a few extensions for browsers. Thanks to customized categories even huge amounts of content can stay well-organized and easy to digest.

In plain words, Feedly is a news aggregator. What makes Feedly stand out is its availability as a cloud service so you can have access to your RSS streams across all your devices. Also, it has a few extensions for browsers. Thanks to customized categories even huge amounts of content can stay well-organized and easy to digest.

That said, let’s move to my personal list of Content Marketing blogs. I have used most of these blogs to put together a documented Content Marketing strategy for my business unit. Of course this is the point of view of a B2B content marketer. Other industries, other sectors and B2C marketers might be attracted by something different.

  1. Content Marketing Institute (@CMIContent) – awesome content marketing blog and primary source for content marketing strategy. Joe Pulizzi (@JoePulizzi), the founder, and Robert Rose (@Robert_Rose) are among the many contributors;
  2. Michael Brenner’s Marketing Insider. Michael (@BrennerMichael) is VP Strategy at NewsCred and founder of the brand new Marketing Insider Group (@MKTGInsider), former B2B Marketing Insider blog;
  3. The NewsCred Content Marketing blog is an obvious choice: NewsCred is a top platform for content marketing and the blog is one of the best content marketing resources today;
  4. Contently’s Content Strategist blog is also a great source. I simply love their unique and endless list of client stories and content marketing examples, weekly featured on the blog. Joe Coleman is one of the co-founders and CEO (@JoeDColeman);
  5. MarketingProfs (@MarketingProfs) – Led by @AnnHandley one of the best resources covering the latest trends in content marketing and storytelling;
  6. Copyblogger Blog (@copyblogger) launched by Brian Clark (@brianclark) in 2006 it’s one of the best blogs teaching bloggers and marketers how to write more compelling content;
  7. Neil Patel’s (@neilpatelQuickSprout Blog(@quicksprout) another great resource on content and SEO;
  8. Kapost’s Content Marketeer run by Jesse Noyes (@NoyesJesse) and his team;
  9. Hubspot Content Marketing Blogs (@Hubspot) – Top resource for content marketers;
  10. Marketo Blog: ideas and best practices on marketing automation and content marketing from the blog of one of the best marketing automation platforms on the market today ;

Done. Easy and straight forward. One last comment: it’s plenty of other fantastic blogs around (see resources section at the end) but I am obsessed with simple/short things, and so I went with a minimalist 10 blog list.

Oh… and in case I’ve missed someone you read religiously, please let me know in the comments below!

Resources:

 

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