B2B Marketing Digital Breakfast: select the topics you want to learn

Are you a fellow B2B Marketer? Want to learn more about Content Marketing for B2B but… have no time for learning – with the exception of a couple of hours in the early morning? Do you live in London?

Well, here is a potential outline of what I’m planning to present next week @ the CMA Digital Breakfast “B2B Marketing Challenges”. Very flexible agenda. If you have any topics you’d love to suggest and to discuss together let me know using the comments and I’ll cover the arguments you selected. Well, still focus on B2B Content Marketing please; I won’t accept things like “can you please talk about the last 50 years of politics of the Greenwich council?” or “How to cook the perfect lasagna?”. With all the rest: I’ll do my best to accept any inputs.

  • Agenda
  • Who is the speaker, who is Newscred
  • Emotions vs. Data ~ B2C vs. B2B
  • Is B2B still “Boring 2 Boring”?
  • Personas & buyer journey
  • B2B content distribution
  • Content Hubs
  • B2B ROI and KPIs
  • B2B & B2C convergence
  • B2B Myths
  • Conclusions

Thanks.

Birthday stats, humans and not

As I am used to do every year (2016,  2014) here are some stats collected this morning (the morning of my 49th birthday) and counting all wishes received by humans and non-humans.

Birthday wishes received from Humans via Social channels

  • LinkedIn (67 – it was 46 last year)
  • Whatsapp (12 – it was 5 last year)
  • Calls (1 – it was 0 last year)
  • Twitter (1 – it was 0 last year)
  • Skype (0 – it was 5 last year)
  • Email (0 – it was 4 last year)

Which gives a clear indication about how things are evolving in term of social and communication. It’s also true that social stats are based on age and presence. I am not expecting any wishes coming from Snapchat or Musical.ly, just to put things in the right perspective.

Non-humans who have contacted me for wishing happy birthday

  • 1 company via LinkedIn
  • TripIt
  • Boggi Milano stores
  • The tax advisor institution in Italy (2nd year in a row)
  • The Efteling Park in the Netherlands (2nd year in a row)
  • My University
  • Iberostar Hotel & Resorts
  • David Clulow opticians