Birthday stats, humans and not

As I am used to do every year (2016,  2014) here are some stats collected this morning (the morning of my 49th birthday) and counting all wishes received by humans and non-humans.

Birthday wishes received from Humans via Social channels

  • LinkedIn (67 – it was 46 last year)
  • Whatsapp (12 – it was 5 last year)
  • Calls (1 – it was 0 last year)
  • Twitter (1 – it was 0 last year)
  • Skype (0 – it was 5 last year)
  • Email (0 – it was 4 last year)

Which gives a clear indication about how things are evolving in term of social and communication. It’s also true that social stats are based on age and presence. I am not expecting any wishes coming from Snapchat or Musical.ly, just to put things in the right perspective.

Non-humans who have contacted me for wishing happy birthday

  • 1 company via LinkedIn
  • TripIt
  • Boggi Milano stores
  • The tax advisor institution in Italy (2nd year in a row)
  • The Efteling Park in the Netherlands (2nd year in a row)
  • My University
  • Iberostar Hotel & Resorts
  • David Clulow opticians 

Global Content Marketing at 360º

One of the reasons of my move from a tech brand to NewsCred was the opportunity to be exposed to the strategy behind thousand different content marketing programs. Well, maybe not really thousands, but definitely enough to satisfy my curiosity. This week I have been visiting a few of the customers whose programs I will personally follow. Different sectors, different domains, same complex cross-regional content marketing cases.

The first, about technology and IT infrastructure, is already considered one of the best B2B content marketing cases of all times. The funny thing is, it was one of my models when I led Content Strategy for my former firm. Now I’ll follow the case directly.

The second has all prerequisites in place to become a great cross-regional case for B2C, in the Insurances sector.

So a great week. And in addition I had the chance to spend a few hrs in Milan with Asia and Maya. And this, quite frankly, was worth the entire trip.

Content chronicles

First two weeks in NewsCred: amazing experience so far, lots of learning, but starting to put my content marketing experience at disposal of accounts/marketers too. Definition of a global/local model and a general content strategy seem the most common challenges so far. Planning a second (long) trip to NY in May.

Also, contributing to finalize next NewsCred’s Big Rock content (yeah, NewsCred launches Big Rocks too!); and writing for NewsCred Insights’s blog. My next post will cover one of the steps of the overall content strategy: “Target persona and buyer journey”. It will be live in a couple of weeks.

Here is a summary of my strategy posts:

Step 1: The Case for Change
Step 2: Finding the Optimal Balance Between Central and Local
Step 3: (Editorial Process) Why your Company needs an Editorial Board to empower its Content Strategy
Step 4: Defining Global/Local Target Personas
Step 5: Selecting a Content Hub – why Blogs are still at the core of your Content Marketing Strategy
Step 6: Selecting a Content Marketing Platform
Step 7: Launching Big Rock content
Step 8: Content Distribution
Step 9: How to integrate Public Relations with your B2B Content Marketing Strategy
Step 10: Launching an Internal Communications Strategy
Step 11: Piloting Your Content Marketing Strategy
Step 12: Finally, Going Global

The last three weeks

Short summary of the last 3 weeks of my life.

Resigned from my company. Changed job and joined a new amazing company. Spent four days in Marrakech. One week in NY. Met new awesome colleagues. Two days in Sicily. One week in Milan. Accepted two proposals as content marketing speaker. Removed from two other conferences because of my new position.

Now finally taking a few days off. Would love if all my life would reflect the last 3 weeks. Love hard changes and when life takes new unexpected directions.

My (very) first email

This story starts in December 1993.

The web, as we know it, was invented only three years earlier, in 1989/1990. At that time I was a student of electrical engineering at the Polytechnic of Milan, working on my final essay with a couple of colleagues. We selected Robotics as a topic. Specifically, our research was about mobile robots – programmable robots with wheels. Every day for six months we spent our afternoon hours at the Robotics lab, working on our programmable mobile robot (“Moro“: Mobile Robot).

Soon we discovered that one of the mainframes at the lab was connected to Usenet. We didn’t really know what “to be connected” really meant. We were told that it was possible to contact students and teams of other universities through a digital network. Usenet.

At that time we were stuck with our project. In fact, we had a problem with some specific curves, called clothoids. Clothoids are elements of the math theory behind mobile robot studies. We were not good with programming Moro’s wheels to follow a clothoidal path. We spent months trying to figure out what was wrong with it. No luck.

So we had an issue with the f***** clothoids and there was no literature to study or review. No internet. No wikipedia. No google. We wrote a few lines looking for help, and we sent that request along Usenet.

We didn’t know at that time, but it was our first email. It was December 1992. When did you sent your first email? I did 25 years ago.

Oh, and by the way: we got no answers. Few weeks later we found some answers to our problem in a public (analog) library. And yes. Eventually we got our degree, a few months later.

Speaker at Content Marketing World 2017!

Long time without writing on the blog. I am just back from New England, some new things happening, unfortunately not so much time to write and share. Best news of the day: I’ve been selected to speak at next Content Marketing World , taking place in Cleveland on Sept 6-7. It’s the largest and most crowded content marketing conference of the world. I will be speaking about how to define a global content marketing strategy with examples and best practices from my company. I plan to bring testimonials or videos from the countries. It’s going to be a fantastic event and I am so happy to be “on board”!

Travel movies: my ultimate list (and something more)

« In times like these, escape is the only way to stay alive and continue dreaming. »  Henri Laborit, In Praise of Escape

Why a travel movie list?

The thing is: I just want to close the year with something that I’ve almost neglected in 2016. Vagabonding. Travels. And it’s not because I haven’t moved away from London. Indeed, this year I visited US and Italy so many times, Boston and NY, Cleveland and Miami, Milan and Sicily, and then Iceland, the Netherlands and Ireland, Portugal, Germany and France, Greece and Poland. But my focus has been content marketing including my new adventure as a public speaker. For this reason, vagabonding needs at least some attention before the year ends. Continue reading “Travel movies: my ultimate list (and something more)”