After years of being a lonely and grumpy blogger I decided to invite guest bloggers to write on ContentMarketingAcrossBorders. The first three authors that have kindly created custom content – or gave permissions to share existing content – for CMAB are Molly Clarke, Maël Roth and Pam Didner.
CMAB is now open to all Global Content Marketing experts willing to share strategy and best practices with a global audience via this dedicated channel. Thank you!
Making advantage of the calm of these post-CMWorld days and building a new content hub focused on Global Content Marketing and separating – whenever it will be possible – personal stuff, still going to be resident here, and professional stuff, going to be moved to the new hub.
We all know how blur is the line between personal and pro content today; the rough plan is to separate all marketing-related content from personal bullshit. Working on it.
WP 4.7 has been released. Users will receive new and refined features; developers will be able to take advantage of 173 enhancements and feature requests added. WP 4.7 has been installed on this blog, together with the brand new theme, Twenty Seventeen. But let’s go step by step.
- WordPress 4.7 “Vaughan” has been released today. Actually, yesterday night. The news page is here. Field Guide can be accessed here. Codex is here.
- the new theme, Twenty Seventeen has been released together with the new version. It has been installed on this blog few minutes ago. Check around. Theme notes are here. The public live version is here.
Starting to build my next post/series of presentations (Newscred’s #ThinkContent London and others, just to mention a few). Topic: how to go global with Content Marketing.
In few words, how to move from a central model to a truly global content marketing model? How to secure consistency across all countries when a global content marketing model is in place? How to create content that works regardless of geographies? And above all, what to consider when a cross-regional content marketing strategy has to be defined?
I am referencing several sources, but my first point of inspiration is of course the amazing book from Pam Didner. And I’ll put a bunch of examples from my CM program in Schneider Electric and from other B2B firms. Finally, I’m talking to global marketers and including thoughts and models.
The Outline so far:
- Building a Global Content Marketing Strategy
- Central vs. Local: the content dilemma
- Internal Communication
- Walk, don’t run – the role of Pilots
- Setting up a Pilot
- Local editorial boards
- Finally, going global
(chapters’ titles are crap, I’ll work on those later)
Question: anything you’d like to see? What are your main challenges when you go global? What you’d like me to cover? As usual, I’ll answer any questions on this blog – or live at one of next events.