The Circle is coming

Walking around Manhattan last week, and three years after reading Eggers’ book, I discovered about the new movie. Here is the trailer. I am more than thrilled at the prospect of watching a movie that might reflect that amazing story.

Disrupted

I have been intrigued by the last book I’ve read (“Disrupted“, Dan Lyons) and the full story behind, including the dramatic end – the last summer’s scandal in which former HubSpot executives allegedly attempted to obtain a predraft copy. Though federal investigators dropped the case without pressing any charges, the incident caused HubSpot to fire the CMO (Mike Volpe); the incident also led to the resignation of the VP of Content (Joe Chernov) and a pay cut for the CEO, “who knew about Volpe’s actions but failed to bring the ethical violation to the board’s attention in a timely fashion” reports the Boston Globe.

I think that whatever is your opinion about how things really went, everyone working in the content marketing / inbound marketing domain should read this book. A few interesting complimentary readings I found googling for Disrupted: a very balanced post by Dan Levy, Rand Fishkin of Moz who thinks that “it is almost certainly the case that Dan Lyons went into the Hubspot job seeking to parody the workplace and/or create satire“, an article from Fortune, and Undisrupted, the formal answer by Hubspot’s founders – and many many others.

But the thing is, as I said: everyone working in the content marketing domain should read this book and make his personal mind about it. Quoting Dan Levy: I don’t understand how can you work in our field and not read the book. Even if stings a little bit.

Travel movies: my ultimate list (and something more)

« In times like these, escape is the only way to stay alive and continue dreaming. »  Henri Laborit, In Praise of Escape

Why a travel movie list?

The thing is: I just want to close the year with something that I’ve almost neglected in 2016. Vagabonding. Travels. And it’s not because I haven’t moved away from London. Indeed, this year I visited US and Italy so many times, Boston and NY, Cleveland and Miami, Milan and Sicily, and then Iceland, the Netherlands and Ireland, Portugal, Germany and France, Greece and Poland. But my focus has been content marketing including my new adventure as a public speaker. For this reason, vagabonding needs at least some attention before the year ends. Continue reading “Travel movies: my ultimate list (and something more)”

The Official TED Guide to Public Speaking

Back to work, after a long-time planned friend reunion in Boston and a long bank holiday here in London.

Completed the Content Marketing podcast, few days ago, and now waiting for final result… : )  Also, sent some content for a blog post to my favourite Content Marketing newsletter/blog, but that’s something I will disclose in the next few days.

Finally, I have booked tickets for listening to Chris Anderson, president of Ted, presenting his latest book at Foyles bookstore in two weeks. Considering my interest for public speaking, I am expecting this being a super event.

Bukowski, 15 years later

Flying. Back from Boston to London. Reading Women by Charles Bukowski after 15 years from my very first discovery, in digital version and in its original language doesn’t really change my admiration for his brutal and sharp style. Post Office, second in list.

Content Marketing & the “Thanksgiving analogy”

Note – header image is from Jason Miller blog/book “Welcome to the Funnel”.

Thanksgiving is now approaching and marketers on the other side of the Atlantic (my side is the European) are ready to take a break, turn their brain off for a few days and stop thinking about marketing, content & ROI.

Well… ever heard about Content Marketing Thanksgiving analogy?

The concept is simple. The idea is to look for opportunities to repurpose the content that you already have – exactly as you’re repurposing Thanksgiving food for some time. The analogy comes from an interview to Rebecca Lieb. When asked about tips for companies struggling to produce enough content, she replied:

“I use a Thanksgiving analogy. You cook up this giant bird to serve up on one glorious occasion and then proceed to slice and dice this thing for weeks on end. If you are like most families you are going to be repurposing this bird as leftovers for quite some time creating everything from sandwiches, to soups, and more. Your content marketing strategy can be thought of in the same way.”

The idea here is basic, but straight forward: marketer have to look for opportunities to repurpose the content that they already have. For instance, eBooks can be repurposed into infographics, SlideShare presentations, blog posts, video and then disseminated via social media channels.

Jason Miller adds:

“This concept can be taken a step further and applied to “Big Rock” pieces of contents . The idea is to develop an all-encompassing guide to whatever your keywords or topics are which is written strategically instead of instructionally. This type of content is very top of funnel and can serve many purposes such as SEO, fuel for social and lead generation, sales enablement, and event collateral to name a few.”

Rebecca Lieb, Jason Miller, Alex Barca (Curata) all mention the analogy, with small variations (the Thanksgiving analogy, the Content Pyramid, etc). Jason Miller put the analogy, together with the Big Rock concept, at the centre of his book “Welcome to the Funnel”.

All good readings, if you are a content marketer.

Oh, I almost forgot. Happy Thanksgiving!

Resources:

Disclaimer – originally published on LinkedIn Pulse.

Soho and the ‘power of the cell’

Soho represents the perfect stereotype of the places that I desperately try to avoid. Wherever I am. Alone, or not. Always. It’s a messy, dirty, noisy place. There is no way to get a drink or enjoy food in silence (enjoy the silence, Depeche Mode were used to sing, time ago). Loud waves of tourists, Londoners, teenagers, androids commuting from the City flow all around the district and the tiny streets. Too much for an antisocial personality like mine (but I secretly love tiny spaces like Tuscanic).

Time ago Soho was a different place. A district of bohemians (or Sohohites, as they loved to be named) in the 50s and 60s. And the site where the first jazz clubs of the nation had life. And the underground magazines, and the punk, and the new romantic of the 80s; it was the heart of global counter-culture.

London Calling from Barry Miles is a good starting point to discover what Soho and West London was.

Soho and London’s West End are at the heart of London Calling because it has been there, as Miles writes, “that the magnet that draws people to London” is located and from 1945 to the 1990s, the period that the book primarily covers for the creative and counter-cultural life of the capital.

I have to make an effort then, and see Soho from a different perspective. Not easy.  But the book helps. It flows easily, like a novel. His method is anecdotal rather than analytical, giving due weight to events such as the Oz trial and the seminal 1965 poetry reading at the Albert Hall, but always looking for less celebrated moments that capture the flavour of an era.

What’s most important to take from this history, though, is what might be called “the power of the cell”; how a tiny group of disaffected outsiders can create a sensation, or a movement, or even change the world. Important cultural activity invariably begins small-scale, maybe finding a focus in a grotty bar or a club or some barely-selling magazine.

It’s a shame that most of the sites painted in the book have disappeared or left space to burger restaurants and noisy chains. But it is funny to get around and discover what Soho was, looking for its incredible past.

The News

Next week I will miss for a few hours one of my favourite authors, Alain de Botton, presenting his new book in NYC.

Mon 3 Mar 2014, 6.30pm
New York, a BAM event at BAM Rose Cinemas, Peter Jay Sharp Building, 30 Lafayette Avenue, Brooklyn. Tickets: $20
Talk on “The News“.