5 things I’ve learned at SMXL 2017

SMXL 2017

First, I’ve learned that the Italian SEO community is small circle of badass experts, has a huge reputation and is super respected internationally. I’ve met lots of incredible SEO folks and I’ve attended so many great sessions. The level of SEO knowledge here is just impressive. I’ve learned a lot, and I invite all of you (the 5 readers of this blog) to get to the SMXL site and to look for the presentation decks once they will be made available. Some were really remarkable. Hat tip to the Italian SEO community.

Second, I’ve learned that the folks who have organised this event are a small team of professionals who have put a lot of passion with the event organisation and have made something special with a very personal touch. Yes, there might be some space for improvement, but what on earth hasn’t things to be improved? Well done, Sante and team. And thanks again for having me as part of SMXL speakers lineup.

Third, I have learned that most of the Italians attending were super-fluent in English and the simultaneous translation was used mainly by non-Italians to understand local speakers. And I was very proud of it.

Fourth, I’ve learned that very few speakers have addressed content marketing or content strategy as a topic; and that there is still a lot of confusion about content and social media. Social media are a content distribution channel. One of the many. Without a solid content strategy you won’t go anywhere. But still many presenters addressed social media as they were the atomic particles of their strategy. That should be content, instead.

Fifth, I’ve learned that there are still social media stars in Italy. They talk about stuff like hashtag, impressions and viral things. One session was even called “meet the media stars”… And the worst thing was that I saw many youngsters taking selfies with them (while they’d have spent a much better time attending SEO sessions).

Finally, my session. I’ve learned that after presenting so many times in English, I need to make a much better job whenever I switch to Italian, which ironically is my mother language. Also, I’ve learned that the topic (how to apply principles of psychology to design, content and social media) has generated lot of interest, questions and contacts. The deck is here (http://bit.ly/psychologysmxl) just in case you want to have a look.

Content Marketing Across Borders opens the doors to guest bloggers

After years of being a lonely and grumpy blogger I decided to invite guest bloggers to write on ContentMarketingAcrossBorders. The first three authors that have kindly created custom content – or gave permissions to share existing content – for CMAB are Molly Clarke,  Maël Roth and Pam Didner.

CMAB is now open to all Global Content Marketing experts willing to share strategy and best practices with a global audience via this dedicated channel. Thank you!

Introducing my session at SMXL 2017

Yeah, true. I had no clue about how to film a short introduction to SXML until this morning. No idea about how to use iMovie too. Spent 3 hours filming like an idiot, downloading and editing stuff. Well, this is the result. It will be published on SMXL’s site.

Psychology of Design, Content Marketing and Social Media

Really becoming mad with this stuff. The more I read about the topic, the more passionate I become. Applying psychology elements and influence principles to content marketing and social media design (in general: to web design) is probably the most advanced marketing technique I have ever tested. I will talk about the argument in details in Milan in a few weeks @SMXL17. Hope to see you there.

Meeting old and new friends in Milan

Just posted this short note on LinkedIn and now using my blog to let all of you (the few readers) know that I will be in Milan on 13/15 of November as a speaker of SMXL Search and Social Media Conference Milan! Specifically I will talk about how to use psychology of design to attract new audience, transforming good into epic content marketing & social media.  If you are in town that week and want to have a chat, just let me know!  : )

#CMWorld 2017 – the Recap of Recaps

I will never – ever – attempt to write a CMW summary. Too many great, awesome, wonderful summaries all around. And so I decided to go with a summary of all recaps. The ones I will find around. Mainly for me and to complement my personal notes. Then for you as well, if you are one of those 10 people regularly reading this blog.

Day 1

Day 2

Day 3

Yet no posts

Overall

Love this extract from the last summary:

One stat I heard over and over again this week is that 5 percent of all content drives 90 percent of conversion. This led me to ask the most obvious question: why do we even bother with the other 95 percent of content we create?

There are two schools of thought when it comes to content creations. The first says that brands should be creating content on a regular basis and hope that some of it resonates with your audience. The other, says that we should spend our time and energy perfecting and optimizing the content that converts and forget the rest.

I think there has to be a happy medium. In a recent Monday Marketing Minute video, I discussed the importance of publishing frequency. From a purely SEO standpoint, it appears that frequency is king. But from a conversion standpoint, quality beats quantity every time.