Yeah, true. I had no clue about how to film a short introduction to SXML until this morning. No idea about how to use iMovie too. Spent 3 hours filming like an idiot, downloading and editing stuff. Well, this is the result. It will be published on SMXL’s site.
Really becoming mad with this stuff. The more I read about the topic, the more passionate I become. Applying psychology elements and influence principles to content marketing and social media design (in general: to web design) is probably the most advanced marketing technique I have ever tested. I will talk about the argument in details in Milan in a few weeks @SMXL17. Hope to see you there.
What happens when you mix psychology, design and the most advanced marketing techniques? I am starting to prepare my next talk and post, which will focus on “How to win new visitors applying psychology of design to content marketing and social media”. Simply fascinating! #contentmarketing #digitalmarketing #design #webdesign #psycology #marketing #socialmedia #victoryocco @nathalienahai #books #SMXL #smxlmilan @smxlmilan
Taken during my last talk (Global content marketing best practices from large enterprises) in Amsterdam at the 13th Marketing & Branding Forum 2017.
Just posted this short note on LinkedIn and now using my blog to let all of you (the few readers) know that I will be in Milan on 13/15 of November as a speaker of SMXL Search and Social Media Conference Milan! Specifically I will talk about how to use psychology of design to attract new audience, transforming good into epic content marketing & social media. If you are in town that week and want to have a chat, just let me know! : )
I will never – ever – attempt to write a CMW summary. Too many great, awesome, wonderful summaries all around. And so I decided to go with a summary of all recaps. The ones I will find around. Mainly for me and to complement my personal notes. Then for you as well, if you are one of those 10 people regularly reading this blog.
Yet no posts
Love this extract from the last summary:
One stat I heard over and over again this week is that 5 percent of all content drives 90 percent of conversion. This led me to ask the most obvious question: why do we even bother with the other 95 percent of content we create?
There are two schools of thought when it comes to content creations. The first says that brands should be creating content on a regular basis and hope that some of it resonates with your audience. The other, says that we should spend our time and energy perfecting and optimizing the content that converts and forget the rest.
I think there has to be a happy medium. In a recent Monday Marketing Minute video, I discussed the importance of publishing frequency. From a purely SEO standpoint, it appears that frequency is king. But from a conversion standpoint, quality beats quantity every time.
#CMWorld 2017 speakers. All together. In one photo.