First relaxing weekend after months. Sitting on my sofa and watching London’s fall shi##y weather. Reading some great posts too and looking for some inspiration for my next speech at Festival of Marketing. The best, from @DougKessler and @StatusPage.io about content marketing “home runs”. Great concepts that represent a different perspective of the same concept, vs the theory of big rock content and the content marketing power law. Soon or later I should write a post about it.
- Hitting home runs in the age of crap
- Your content should hit home runs
- How a content marketing home run jump started our company
Also published on Medium.