FoM, agenda at a glance

My session has just been added to the Festival of Marketing’s “agenda at a glance” section.

Content Marketing Strategy for B2B Businesses: A Guide in 10 Easy Steps

  • Dispelling the theory that B2C is ahead of B2B in its use of  content marketing
  • How to transform your marketing strategy from the traditional to the future
  • Why content listening, why now?
  • Understanding the Audience persona, buyer journey and content mapping
  • The importance of making a content editorial board the core of your content transformation

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