Starting to build my next post/series of presentations (Newscred’s #ThinkContent London and others, just to mention a few). Topic: how to go global with Content Marketing.
In few words, how to move from a central model to a truly global content marketing model? How to secure consistency across all countries when a global content marketing model is in place? How to create content that works regardless of geographies? And above all, what to consider when a cross-regional content marketing strategy has to be defined?
I am referencing several sources, but my first point of inspiration is of course the amazing book from Pam Didner. And I’ll put a bunch of examples from my CM program in Schneider Electric and from other B2B firms. Finally, I’m talking to global marketers and including thoughts and models.
The Outline so far:
- Building a Global Content Marketing Strategy
- Central vs. Local: the content dilemma
- Internal Communication
- Walk, don’t run – the role of Pilots
- Setting up a Pilot
- Local editorial boards
- Finally, going global
(chapters’ titles are crap, I’ll work on those later)
Question: anything you’d like to see? What are your main challenges when you go global? What you’d like me to cover? As usual, I’ll answer any questions on this blog – or live at one of next events.
Also published on Medium.