I just don’t get Snapchat

Two days ago I’ve asked my 2 social media experts (Asia, 11 y.o., and Maya, 8 y.o) to teach me all things about Snapchat. A few months ago they successfully fulfilled the same request with Instagram and now I am proudly running my own account. But this time is different: I just don’t get Snapchat. And it seems I am not the only one.

“I have to be honest. I don’t get Snapchat, but enough of my smart colleagues have said it is here to stay. Since Snapchat has surpassed Facebook in total video views, it’s about time we started to take notice at Content Marketing World. Anyway, I broke down and asked Carlos Gil who heads social at BMC Software to teach us about Snapchat and the opportunities for business.

From Joe Pulizzi. Yes, I think I’ll attend that session.


Also published on Medium.

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