Milan Design Week (aka iSaloni) for Dummies

One year ago, it was a cold mid April 2013, I was at the Milan Design Week (also known as “iSaloni”). A few weeks later, I closed my blog. This won’t happen again – but it’s true, one full year is gone and I am still here glorifying this Show (no, it’s more than a Show) as one of the best things that this town is able to produce.

I am not a designer. And I am definitely out of all fashion and design waves flowing around Milan. But I love iSaloni. And I love to take photos, all around. I am a living testimonial of the uniqueness of this exhibition.

Design Week is not just a Show. It’s more. Much more. The real show is in town, not around the fairground. It’s what we call Fuorisalone (@Fuorisalone), which literally means “out of the Show”. In fact, the whole town becomes a fair ground, for five full days. Design firms open temporary showrooms where food and clothes were sold until few days before. The vibrant Milan of the 80s is back. For five days. If you love design or fashion – or simply if you love the beauty – you cannot miss this event.

This year I have visited one of the three main design districts: Brera. One day is too short to visit all others (Tortona+Sarpi; Lambrate+Ventura). I cannot even think to visit the Show or the Museum of Design (@LaTriennale). But that’s enough for this year.

A photo gallery will follow. No words needed. You have to be here. Some live coverage via Twitter. Next year it will be even better, hosted by the Expo (@ExpoMilano2015). You definitely have to be in town next time.

Oh, by the way. Social feeds:

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