Psychology of Design, Content Marketing and Social Media

Really becoming mad with this stuff. The more I read about the topic, the more passionate I become. Applying psychology elements and influence principles to content marketing and social media design (in general: to web design) is probably the most advanced marketing technique I have ever tested. I will talk about the argument in details in Milan in a few weeks @SMXL17. Hope to see you there.

Meeting old and new friends in Milan

Just posted this short note on LinkedIn and now using my blog to let all of you (the few readers) know that I will be in Milan on 13/15 of November as a speaker of SMXL Search and Social Media Conference Milan! Specifically I will talk about how to use psychology of design to attract new audience, transforming good into epic content marketing & social media.  If you are in town that week and want to have a chat, just let me know!  : )

SMXL Milan

After 3 years presenting keynotes and content marketing sessions at int’l conferences around the world – Cleveland, NYC, London, Barcelona, Berlin, etc. –  I have finally been invited to present in Milan, Italy. Actually, I haven’t really been invited. I’ve discovered about the conference on the internet. I wrote 2 lines to the organisers. They answered, immediately (hat tip to SMXL’s organisation!). And now I am in.

It’ll be the first time for me attending a conference in Italy as speaker. Which is ironic. I am Italian. I speak the language. Actually, it’s my mother language. Not sure if it’s the lack of events or interest for content marketing; or maybe just the lack of interest of the Italians for other Italians. Italy wants speakers from the other side of the ocean. Italy in general loves all non Italian things.

Okay. I am now part of the speaker line-up and this makes me so happy. It’s great to be back to my town. Let’s work on a great presentation, now. And I hope to meet many many old friends.

Barcelona

Barcelona

July. That was the last time I was in Barcelona. I was on vacation with Asia & Maya. First time for them; definitely not the first for me. I can barely remember how many times I have been in town: so many times that I can formally nominate Barcelona my third home-town, after Milan and London. I speak the language, I am familiar with the places, I simply feel at home.

Next week I am supposed to be in Barcelona, one more time. I will chair a conference and I have some personal business to manage. I truly hope that everything will be resolved peacefully, that the vote will take place smoothly and that Spain will give local population the right to choose their destiny.

Visits

This little guy keeps visiting me every morning. We have breakfast together, then he jumps on the fence and leaves. Urgent meetings at the park, he said.

Breakfast
Breakfast

TfM

Heading to TfM (Technology for Marketing UK). Speaker and session line-up seems promising. This time I won’t talk. I will (finally) relax and enjoy all sessions…