Summer

Only one month has passed from my last post and life has slightly changed. One more time. One more time in July. Summer is probably a dead month for business; it’s definitely not a slow month for me, considering that all big changes of the last years took place in July.

Anyway, back from a great summer holiday – a looong road trip with A&M (Milan, Paris, Brussels, Amsterdam, Sicily) and an unforgettable week in Cuba with my sweet half.

Moved from Portfolio Marketing to Marketing Integration – just a way to say that I will take responsibility over marketing integration areas, Social Media, PR, Content tools and processes for the most exciting BU in Schneider Electric. I have registered to attend the Social Media Week and NewsCred #ThinkContent Tour, the first in Sept, the second in October – both in London. I want to learn as much as I can about state of the art of SM and content marketing technologies, and I want to do it as soon as possible.

Finally, ready to present at Brand2Global – here my speech summary and here the article prepared for Brand Quarterly. I will cover topics like marketing and branding strategies for M&As and post-acquisition processes.

Now, stop writing. Ready to fly to Boston.

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