CMFF, photo gallery part 2

Second and last photo-gallery from CMFF!

CMFF, photo gallery

#CMFF is just around the corner

#CMFF (Content Marketing Fast Forward) is just around the corner. A great European Content Marketing event, with 2 awesome content marketing speakers (Joe Pulizzi, CEO of CMI, and Doug Kessler, founder of Velocity).

Program is here. Tickets can be found here.

My profile is live (in Dutch). I will be presenting one of the 3 Content Marketing cases. I will be sharing best practices in B2B content marketing, with emphasis on integration of content, PR and social; and in addition real cases from large B2B enterprises. Specifically, you will get 3 takeaways from my session:

  1. Insight on a transformation from a traditional marketing to a modern content marketing strategy in a large B2B firm;
  2. Case history on a seamless integration of content, social media and PR with a complex martech infrastructure;
  3. The challenge of going with pilots. Highlights, lowlights and lesson learned.

CMFF is coming!

My contribution will focus on sharing best practices in the field of B2B content marketing, with emphasis on integration of content, martech and social. Specifically, Ill focus on 3 takeaways:

  1. Insight on a transformation from a traditional marketing to a modern content marketing strategy in a large B2B firm;
  2. Case history on a seamless integration of content, social media and PR with a complex martech infrastructure behind;
  3. The challenge of going with pilots. Highlights, lowlights and lesson learned.

#CMFF

Which stands for Content Marketing Fast Forward. As a I said in a previous post. Amsterdam, mid April. It sounds like a great European Content Marketing event, with some intrusions: first of all, Joe Pulizzi, CMI.

I will be presenting one of the 3 Content Marketing cases. My profile is already live, here (in Dutch).