Really becoming mad with this stuff. The more I read about the topic, the more passionate I become. Applying psychology elements and influence principles to content marketing and social media design (in general: to web design) is probably the most advanced marketing technique I have ever tested. I will talk about the argument in details in Milan in a few weeks @SMXL17. Hope to see you there.
Just posted this short note on LinkedIn and now using my blog to let all of you (the few readers) know that I will be in Milan on 13/15 of November as a speaker of SMXL Search and Social Media Conference Milan! Specifically I will talk about how to use psychology of design to attract new audience, transforming good into epic content marketing & social media. If you are in town that week and want to have a chat, just let me know! : )
The new Lonely Planet beta destinations pages are simply gorgeous. The full story of the new redesign can be found here. Via Medium.
Photography is one of the most effective tools in helping people understand a destination. That’s why we’ve developed new partnerships with wonderful people like 500px to help us surface the best travel images on the web. Each destination page begins with photography that tells a story of the location.
I was asked several times (five?) about this blog, the logo, the meaning and its history. Here is a a short summary. To explain to those readers (and the thousands that will follow) what the real history of this blog is.
I created the blog in 2002 as a “platform” for me and a few friends to write and exchange respective thoughts about our studies, life, and friendship. It was the time of my MBA at the Milan SDA Bocconi school of management. Hence the first name of the blog: “g&f”, which stands for “giusec & friends”.
Few days were enough to understand that those friends would never write a line on my new blog. Nevertheless, the blog name (and the logo) were not replaced and were in place for long long time.
The picture below shows the evolution of the blog logo, which is mostly based on blogging platforms and domains.
The gecko. Well. Frankly, I can no longer remember the reason why I decided to use a gecko instead of a muskox or a platypus or whatever other animal.
In 2004, Maus, a friend and blogger, sent an unexpected gift: a brand new professional logo for g&f (the gecko on the right). This blogger was (is?) a designer working at the national newspaper La Stampa, published in Turin.
Recently the 2004 g&f gecko was removed – and the blog missed a logo/brand until May 2016 when a new logo was created. I used 99designs and I hired about 20 designers. Got +200 logo designs and the current logo was my final choice. Author is Angela Cuellar, an amazing designer. Her job can be found here.
That’s all, folks.
Contest is closed and I have just selected the new logo for the blog. It was hard. Four polls, 207 logos, 5 finalists with 25 awesome designs. One winner. She is amazing and I am glad that she participated to my contest. The new blog logo will be available soon – for now you can preview it here.
Update. New logo is live.
Note. It’s not a flower, not a hand. It’s a gecko paw!
And so the first phase of the contest is now closed. I got 187 logo designs from 25 designers in 5 days! Awesome… Now, the final phase. Still 30 designs from 5 excellent designers are in. Few more days and then the contest will be closed (and the blog will gain a new shining logo).
Last hours before the my blog logo contest ends. Getting +100 logo designs and +20 designers working on the project. This is just fantastic and love the concept behind 99design.