Photography is one of the most effective tools in helping people understand a destination. That’s why we’ve developed new partnerships with wonderful people like 500px to help us surface the best travel images on the web. Each destination page begins with photography that tells a story of the location.
I was asked several times (five?) about this blog, the logo, the meaning and its history. Here is a a short summary. To explain to those readers (and the thousands that will follow) what the real history of this blog is.
I created the blog in 2002 as a “platform” for me and a few friends to write and exchange respective thoughts about our studies, life, and friendship. It was the time of my MBA at the Milan SDA Bocconi school of management. Hence the first name of the blog: “g&f”, which stands for “giusec & friends”.
Few days were enough to understand that those friends would never write a line on my new blog. Nevertheless, the blog name (and the logo) were not replaced and were in place for long long time.
The picture below shows the evolution of the blog logo, which is mostly based on blogging platforms and domains.
The gecko. Well. Frankly, I can no longer remember the reason why I decided to use a gecko instead of a muskox or a platypus or whatever other animal.
In 2004, Maus, a friend and blogger, sent an unexpected gift: a brand new professional logo for g&f (the gecko on the right). This blogger was (is?) a designer working at the national newspaper La Stampa, published in Turin.
Recently the 2004 g&f gecko was removed – and the blog missed a logo/brand until May 2016 when a new logo was created. I used 99designs and I hired about 20 designers. Got +200 logo designs and the current logo was my final choice. Author is Angela Cuellar, an amazing designer. Her job can be found here.
That’s all, folks.
Contest is closed and I have just selected the new logo for the blog. It was hard. Four polls, 207 logos, 5 finalists with 25 awesome designs. One winner. She is amazing and I am glad that she participated to my contest. The new blog logo will be available soon – for now you can preview it here.
Update. New logo is live.
Note. It’s not a flower, not a hand. It’s a gecko paw!
Last hours before the my blog logo contest ends. Getting +100 logo designs and +20 designers working on the project. This is just fantastic and love the concept behind 99design.
— Giuseppe Caltabiano (@giusec) May 23, 2016
I am running a contest for a new logo for the blog. Using 99design, which is a cool contest-based design site. I am already getting awesome designs and I love the idea behind the contest. I’ve set up my price and whoever wants to participate is super-welcome. Still 2 and half days before the contest will end, then I will go with a short list/winner.
The story is here.
The photo galley, instead, follows.
One year ago, it was a cold mid April 2013, I was at the Milan Design Week (also known as “iSaloni”). A few weeks later, I closed my blog. This won’t happen again – but it’s true, one full year is gone and I am still here glorifying this Show (no, it’s more than a Show) as one of the best things that this town is able to produce.
I am not a designer. And I am definitely out of all fashion and design waves flowing around Milan. But I love iSaloni. And I love to take photos, all around. I am a living testimonial of the uniqueness of this exhibition.
Design Week is not just a Show. It’s more. Much more. The real show is in town, not around the fairground. It’s what we call Fuorisalone (@Fuorisalone), which literally means “out of the Show”. In fact, the whole town becomes a fair ground, for five full days. Design firms open temporary showrooms where food and clothes were sold until few days before. The vibrant Milan of the 80s is back. For five days. If you love design or fashion – or simply if you love the beauty – you cannot miss this event.
This year I have visited one of the three main design districts: Brera. One day is too short to visit all others (Tortona+Sarpi; Lambrate+Ventura). I cannot even think to visit the Show or the Museum of Design (@LaTriennale). But that’s enough for this year.
A photo gallery will follow. No words needed. You have to be here. Some live coverage via Twitter. Next year it will be even better, hosted by the Expo (@ExpoMilano2015). You definitely have to be in town next time.
Oh, by the way. Social feeds:
— Giuseppe Caltabiano (@giusec) April 9, 2014
The break is over. Two more days in Milan. Then back to Airworld. Paris first. Then London and Hannover. Back to Milan during Milano Design Week (I Saloni, @iSaloniOfficial), the world’s most important design fair, and it’s outdoor exhibition (Fuorisalone, @Fuorisalone) that will fill shops, streets and entire areas of the town with design exhibitions (photogallery from my old blog).
On the job front, we are close to Day 100 of the integration. Which is nothing more than an internal milestone to release communications and assets. Like the one below.
— Giuseppe Caltabiano (@giusec) April 1, 2014