The last three weeks

Short summary of the last 3 weeks of my life.

Resigned from my company. Changed job and joined a new amazing company. Spent four days in Marrakech. One week in NY. Met new awesome colleagues. Two days in Sicily. One week in Milan. Accepted two proposals as content marketing speaker. Removed from two other conferences because of my new position.

Now finally taking a few days off. Would love if all my life would reflect the last 3 weeks. Love hard changes and when life takes new unexpected directions.

NewsCred’s #ThinkContent London 2016

Content Marketing Strategy for B2B and B2C enterprises

Some tweets, from yesterday’s event. Including the one where I’ve linked my full presentation.

November travel diaries

Totally jetlagged but hungry like a wolf (only old guys like me can recall the title of a song, here), sitting in a grill in South Rhode Island (not to be confused with North Rhode Island, please) among partying youngsters, eating crab cakes and working on last details of this week meeting.

It will be a great meeting. We will finalise content planning for 2017. One year ago, exactly same time of the year, I was here to introduce content marketing  and put the basis of our strategy with a workshop and with the help of our friends from Newscred. Put it this way: it’s a celebration of our first successful year of content marketing. And I will extensively talk about that in my next 2 speaking sessions in London, Integrated Live and #ThinkContentLondon.

But it’s also the time of US elections. And I hope there will be something else to celebrate, this week.

One Year Ago

One year ago. It was November 2015 when I attended the Conference #ThinkContentLondon. NewsCred’s event in town, the third of a tour that touched NYC, San Francisco and London. I was impressed by the preparation of the speakers – I can still remember the panel discussing media and marketing convergence. Organisation was excellent and location magnificent (now closed, but so attractive for Italians). I told myself: “I’d love to be on that stage, too”.

One year later. #ThinkContentLondon 2017. Same town. Different location. I will be part of the speaker lineup. I will be on that stage.

One year. 2016 has been a busy year. I had the pleasure to meet awesome marketers – Joe Pulizzi, Jason Miller, Robert Rose, AJ Huisman, Doug KesslerBert Van Loon. With some of them I am now in contact. With others, I have established a very friendly relationship. I have seen incredible speakers on stage – Ann Handley, Michael Brenner, Andy Crestodina, Jay AcunzoRand Fishkin. I missed a few others, Pam Didner for example, for just a few minutes, last September in Cleveland.

They have inspired me. I have learned so much from all of them. I’m 48, working in marketing for more than 20 years. Yeah, it’s true. It’s never too late to learn. Education and learning are never enough. It’s just hard to find inspiring models.

I started to get on stage and talk about what I know and what I am passionate with. Marketing. M&A – Acquisitions and integrations. Content Marketing. Social Media. All things that I am used to manage every single day, together with my team. How could I talk about something I don’t know?

I attended as a speaker 10 Conferences in 2016, with 3 more to go. I moderated 2 events. All incredible events – and the best part is of course listening to all other speakers and networking with them, and I have to tell you, this is much much easier when you are a speaker too.

Going with some stats, I have been more requested in Europe. London, Amsterdam, Berlin, Dublin, Warsaw. Funny enough, I never got any single call from my home country.

But that’s OK. It is what it is. For now, just enjoying being a public speaker and trying to improve, time after time. Learning from marketers I mentioned above. At the end, it was only one year ago when I said myself: “I’d love to be on that stage, too”.

Mediterranean

A few days in Crete are enough to realise how much I am missing the Mediterranean way of life (today also defined: Mediterranean lifestyle). And it’s not just about the Mediterranean food and diet, still point of debate among Anglo-Saxon media. It’s about life, simplicity, taste. It’s about going slow and still living your life at the best. I do not think London understands this. Yet.

A new logo for the blog

I am running a contest for a new logo for the blog. Using 99design, which is a cool contest-based design site. I am already getting awesome designs and I love the idea behind the contest. I’ve set up my price and whoever wants to participate is super-welcome. Still 2 and half days before the contest will end, then I will go with a short list/winner.