Coming soon

Making advantage of the calm of these post-CMWorld days and building a new content hub focused on Global Content Marketing and separating – whenever it will be possible – personal stuff, still going to be resident here, and professional stuff, going to be moved to the new hub.

We all know how blur is the line between personal and pro content today; the rough plan is to separate all marketing-related content from personal bullshit. Working on it.

Birthday stats, humans and not

As I am used to do every year (2016,  2014) here are some stats collected this morning (the morning of my 49th birthday) and counting all wishes received by humans and non-humans.

Birthday wishes received from Humans via Social channels

  • LinkedIn (67 – it was 46 last year)
  • Whatsapp (12 – it was 5 last year)
  • Calls (1 – it was 0 last year)
  • Twitter (1 – it was 0 last year)
  • Skype (0 – it was 5 last year)
  • Email (0 – it was 4 last year)

Which gives a clear indication about how things are evolving in term of social and communication. It’s also true that social stats are based on age and presence. I am not expecting any wishes coming from Snapchat or Musical.ly, just to put things in the right perspective.

Non-humans who have contacted me for wishing happy birthday

  • 1 company via LinkedIn
  • TripIt
  • Boggi Milano stores
  • The tax advisor institution in Italy (2nd year in a row)
  • The Efteling Park in the Netherlands (2nd year in a row)
  • My University
  • Iberostar Hotel & Resorts
  • David Clulow opticians 

The last three weeks

Short summary of the last 3 weeks of my life.

Resigned from my company. Changed job and joined a new amazing company. Spent four days in Marrakech. One week in NY. Met new awesome colleagues. Two days in Sicily. One week in Milan. Accepted two proposals as content marketing speaker. Removed from two other conferences because of my new position.

Now finally taking a few days off. Would love if all my life would reflect the last 3 weeks. Love hard changes and when life takes new unexpected directions.

NewsCred’s #ThinkContent London 2016

Content Marketing Strategy for B2B and B2C enterprises

Some tweets, from yesterday’s event. Including the one where I’ve linked my full presentation.

November travel diaries

Totally jetlagged but hungry like a wolf (only old guys like me can recall the title of a song, here), sitting in a grill in South Rhode Island (not to be confused with North Rhode Island, please) among partying youngsters, eating crab cakes and working on last details of this week meeting.

It will be a great meeting. We will finalise content planning for 2017. One year ago, exactly same time of the year, I was here to introduce content marketing  and put the basis of our strategy with a workshop and with the help of our friends from Newscred. Put it this way: it’s a celebration of our first successful year of content marketing. And I will extensively talk about that in my next 2 speaking sessions in London, Integrated Live and #ThinkContentLondon.

But it’s also the time of US elections. And I hope there will be something else to celebrate, this week.