Content Marketing Strategy series for large B2B and B2C enterprises

Content Marketing Strategy for B2B and B2C enterprises

Short summary of where I am with my strategy series posts. While most of it has been created with a clear B2B vision in mind, the Content Marketing programs I am following in NewsCred can confirm that the majority of it is 100% applicable to B2C cases.

Here is the latest list:

One more piece of the B2B Content Marketing Strategy series

A few days ago I wrote the post “How to integrate Public Relations into your B2B Content Marketing strategy“, which is an additional piece of my broader series about Global B2B Content Marketing Strategy, dissected in 13 steps (I know, I should change that number; I will add or remove some of the steps…):

Step 1: The Case for Change
Step 2: Finding the Optimal Balance Between Central and Local
Step 3: (Editorial Process) Why your Company needs an Editorial Board to empower its Content Strategy
Step 4: Defining Local Target Personas
Step 5: Selecting a Content Hub – why Blogs are still at the core of your Content Marketing Strategy
Step 6: Selecting a Content Marketing Platform
Step 7: Launching Big Rock content
Step 8: Content Distribution
Step 9: How to integrate Public Relations with your B2B Content Marketing Strategy
Step 10: Launching an Internal Communications Strategy
Step 11: Educating Marketers About Your Content Marketing Program
Step 12: Piloting Your Content Marketing Strategy
Step 13: Finally, Going Global

In addition, here are a few short summaries, for readers who will prefer shorter/faster readings:

B2B Content Marketing Strategy guide in 10 easy steps

How to Launch a B2B, Cross-Regional Global Content Marketing Strategy – published on NewsCred’s Insights in November 2016

globe

How Content Increased the Effectiveness of Our B2B Enterprise Marketing by 3x – published on Contently’s Content Strategist blog

B2B_content_journey

Why your Company needs an Editorial Board to empower its Content Strategy

Editorial boards are an old tradition at newspapers. In today’s digital marketing world, brands’ content editorial boards aren’t quite as influential but still serve a critical role in content marketing strategy. The post “Why your Company needs an Editorial Board to empower its Content Strategy” explains why and how to set up central and local editorial boards and is a subset of the broader post How to Launch a B2B, Cross-Regional Global Content Marketing Strategy – published on NewsCred’s Insights in November 2016.

The original plan in fact was to dissect the main post in several other more detailed sub-posts, to take a deeper look at individual pieces of a Global Content Strategy:

Step 1: Finding the Optimal Balance Between Central and Local
Step 2: Why your Company needs an Editorial Board to empower its Content Strategy
Step 3: Defining Local Target Personas
Step 4: Selecting a Content Hub
Step 5: Launching an Internal Communications Strategy
Step 6: Educating Marketers About Your Content Marketing Program
Step 7: Piloting Your Content Marketing Strategy
Step 8: Finally, Going Global

B2B Content Renaissance?

Just love this tweet.


My answer….

The Role of Pilot Programs in Global Content Marketing

Just posted The Role of Pilot Programs in Global Content Marketing on LinkedIn Pulse. Which is a subset of the broader post How to Launch a B2B, Cross-Regional Global Content Marketing Strategy – published on NewsCred’s Insights in November 2016. Planning to dissect the main post in several other more detailed sub-posts, to take a deeper look at individual pieces of a Global Content Strategy:

Step 1: Finding the Optimal Balance Between Central and Local
Step 2: Establishing Local Editorial Boards
Step 3: Defining Local Target Personas
Step 4: Selecting a Content Hub
Step 5: Launching an Internal Communications Strategy
Step 6: Educating Marketers About Your Content Marketing Program
Step 7: Piloting Your Content Marketing Strategy
Step 8: Finally, Going Global

As a matter of fact: 1) global content marketing, 2) PR & content integration and 3) Keyword strategy/SEO are three of my major areas of focus for 2017. So expect thoughts, new content and posts on these 3 domains.

Speaker at Content Marketing World 2017!

Long time without writing on the blog. I am just back from New England, some new things happening, unfortunately not so much time to write and share. Best news of the day: I’ve been selected to speak at next Content Marketing World , taking place in Cleveland on Sept 6-7. It’s the largest and most crowded content marketing conference of the world. I will be speaking about how to define a global content marketing strategy with examples and best practices from my company. I plan to bring testimonials or videos from the countries. It’s going to be a fantastic event and I am so happy to be “on board”!

NewsCred’s #ThinkContent London 2016

Content Marketing Strategy for B2B and B2C enterprises

Some tweets, from yesterday’s event. Including the one where I’ve linked my full presentation.

One Year Ago

One year ago. It was November 2015 when I attended the Conference #ThinkContentLondon. NewsCred’s event in town, the third of a tour that touched NYC, San Francisco and London. I was impressed by the preparation of the speakers – I can still remember the panel discussing media and marketing convergence. Organisation was excellent and location magnificent (now closed, but so attractive for Italians). I told myself: “I’d love to be on that stage, too”.

One year later. #ThinkContentLondon 2017. Same town. Different location. I will be part of the speaker lineup. I will be on that stage.

One year. 2016 has been a busy year. I had the pleasure to meet awesome marketers – Joe Pulizzi, Jason Miller, Robert Rose, AJ Huisman, Doug KesslerBert Van Loon. With some of them I am now in contact. With others, I have established a very friendly relationship. I have seen incredible speakers on stage – Ann Handley, Michael Brenner, Andy Crestodina, Jay AcunzoRand Fishkin. I missed a few others, Pam Didner for example, for just a few minutes, last September in Cleveland.

They have inspired me. I have learned so much from all of them. I’m 48, working in marketing for more than 20 years. Yeah, it’s true. It’s never too late to learn. Education and learning are never enough. It’s just hard to find inspiring models.

I started to get on stage and talk about what I know and what I am passionate with. Marketing. M&A – Acquisitions and integrations. Content Marketing. Social Media. All things that I am used to manage every single day, together with my team. How could I talk about something I don’t know?

I attended as a speaker 10 Conferences in 2016, with 3 more to go. I moderated 2 events. All incredible events – and the best part is of course listening to all other speakers and networking with them, and I have to tell you, this is much much easier when you are a speaker too.

Going with some stats, I have been more requested in Europe. London, Amsterdam, Berlin, Dublin, Warsaw. Funny enough, I never got any single call from my home country.

But that’s OK. It is what it is. For now, just enjoying being a public speaker and trying to improve, time after time. Learning from marketers I mentioned above. At the end, it was only one year ago when I said myself: “I’d love to be on that stage, too”.