Working on a new post – The role of Marketing in Post-Merger Integrations – to support my presentation at the 8th Merger Integration Management Forum this Friday in Amsterdam. Post will be published on LinkedIn Pulse, and then on the blog.
Update. The post has been published here.
My next conference as a speaker (8th Merger Integration Management Forum, 17-18 March, Amsterdam) is approaching and I am dedicating some time today for preparation. Also had a great call to understand the audience. Well, this time will be different: still a marketing-focused presentation, but different audience, different cut, different expectations.
In fact, it’s my first non-marketing conference. Where I will introduce a marketing subject (how to set up properly branding and communication strategy in post-acquisitions and how acquisition performances can be affected by a poor marketing strategy) to a non-marketing audience. I will need some good luck – and a good preparation. Conference site is here.
(Featured image by Brand Quarterly)
Agenda has been released and can be downloaded here. I’ll be on stage back with my very first (marketing) passion, presenting considerations and best practices about marketing for Mergers & Acquisitions/post-Integrations.
Here is a list of my latest posts on LinkedIn Pulse re: #contentmarketing, #contentstrategy, #influencermarketing, #M&A. Each post has been replicated (and in some cases updated) on this blog for my/everybody’s records.
Conference is over. Beautiful Location. Great presentations and speakers. Presentation from Generali’s CMO was one of my favourite. Overall, very interesting experience.
My presentation can be already found here, via SlideShare. Some more details about the Forum, here – photos are included. I do not think presentations were recorded. All files should be uploaded sometime soon.
Ready to go tomorrow with the first of my 2 Marketing Conferences in London (the second in October).