8th Merger Integration Management Forum: summary and takeaways

Tweet from the Forum:

And now my takeaway.

Trends

  • M&A is definitely back in the last 2 years.
  • Deals with focus on cost saving are the less successful ones; companies doing a mix of big and small acquisitions are the less successful
  • Excellent Corp Portfolio Managers (ECPM) are the best-in-class companies in M&A activities. They do at least 2 M&As per year, and have above average annual normalised shareholder return. These companies have bolder M&A strategies with greater execution risks and represent 6% of all companies analyzed. ECPMs are more common in Oil and Gas, telco, industrial, healthcare, technology sectors.
  • Does performance drive M&A activity or activity drive performance? The result of the study says that M&A are cyclical. This cyclicality doesn’t give us a unique answer

Definitions and quotes

  • Integration tourism” – people visiting immediately the acquired company to learn more about its solutions
  • Big rules: it’s a series of mandatory rules; big rules govern the activities of functional and business unit partners over the course of an acquisition integration. The rules identify required actions, timelines, interdependencies, and responsible parties. Each rule has owner and administrator
  • Respect cultures but not be diverted by them

Others

  • The 100 days plan is critical, together with the plan for day 1 and for year 1. Setting activity timing as early as possible is key for success.
  • We often see strong M&As end as value destruction, due to under investment in the integration process
  • You have to pay for the right skills, wherever you are in the world. You cannot substitute local skills

Update: photos and comments.

8th Merger Integration Management Forum

Early Monday. Preparing for a couple of events, this week.

One, today, with all countries adopting our new Content Marketing model. Key meeting, considering that content distribution success will depend on country adoption.

Second, the 8th Merger Integration Management Forum, (17-18 March, Amsterdam), the Conference I will attend at the end of this week. As I wrote in a previous post, it is my first non-marketing conference as a speaker. I will introduce a marketing subject (how to set up properly branding and communication strategy in post-acquisitions and how M&A performances can be affected by a poor marketing strategy) to a non-marketing audience.

Presenting Marketing to M&A experts

My next conference as a speaker (8th Merger Integration Management Forum, 17-18 March, Amsterdam) is approaching and I am dedicating some time today for preparation. Also had a great call to understand the audience. Well, this time will be different: still a marketing-focused presentation, but different audience, different cut, different expectations.

In fact, it’s my first non-marketing conference. Where I will introduce a marketing subject (how to set up properly branding and communication strategy in post-acquisitions and how acquisition performances can be affected by a poor marketing strategy) to a non-marketing audience. I will need some good luck – and a good preparation. Conference site is here.

(Featured image by Brand Quarterly)

Global 2015 M&As: a summary

Interesting piece summarizing Global 2015 M&As, with very cool visuals. Short extract below.

This year, global mergers and acquisition volumes have surged to a new record level, with the total value of announced transactions climbing to $4.6tn, compared with $4.3tn eight years ago, according to Thomson Reuters data.

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(…)

Wilhelm Schulz, head of M&A at Citigroup for Europe, Middle East and Africa, said it would be harder to replicate the level of activity seen in the US in 2015, after deal values rose 64 per cent year on year, to $2.3tn, according to Thomson Reuters data. However, he noted the Emea region remained well below its 2007 peak and was likely to see some growth.

Full post, here, via FT.com.

Some resources for Content/Influencer Marketers

Here is a list of my latest posts on LinkedIn Pulse re: #contentmarketing, #contentstrategy, #influencermarketing, #M&A. Each post has been replicated (and in some cases updated) on this blog for my/everybody’s records.