Warsaw

In Warsaw, for the Smart B2B LeadGen Conf. Busy schedule tomorrow. Being a keynote speaker, attending the conference, having network dinner with LinkedIn tomorrow evening. I always find extremely interesting the fact that Content Marketing has no geographical boundaries. I have been requested to tell my story in The Netherland, the UK, Poland, Ireland, Iceland, Germany so far. Well. Funny enough, my country, Italy, is still missing – but I am discussing some interesting ideas with my MBA business school – SDA Bocconi of Milan.

Warsaw. Last time I was here was 2007. I led marketing for a software firm at that time, and the polish distributor was one of the smartest and more sophisticated partners in Europe. Nice to be back. London is monopolizing my life, and this is not good. I definitely have to go back to my vagabonding business roots.

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